Mass Appeal is an idea-driven branding agency. We translate actionable insights into creative personas for products and businesses. We amplify our clients’ brands through all forms of expression – from traditional advertising to video, social media and customer service. We are also partnering with business leaders and investors to grow three of our own concepts into businesses.
how we help our clients create mass appeal
Using a structured, proven approach, we unearth actionable intelligence and use it as basis for establishing a strategic framework for brand development.
We translate actionable intelligence into an idea driven brand persona — a likeable, socially relevant identity for your product or business.
We create brand likeability across touchpoints. We lavish special attention to live branding — the way in which your brand comes to life through human interaction.
recent work we are especially proud of
Mass Appeal’s senior team includes Dean Pedersen, Ian Magrisso, Erin McGrath and Andrew Miller — each of whom contributes unique strengths to our overall approach. Our offices are located at 1400 N Halsted in Chicago. Reach us at 312.376.0254. We look forward to hearing from you.
praise we have earned from our clients
Since we began working with Mass Appeal in 2011, we have seen a meaningful increase in sales. We know that this increase is in no small part attributable to Mass Appeal’s exceptional strategic leadership and creative work.
– Paul White, President, Kinter- Kinter
We have a great working relationship with Mass Appeal. Their expertise in social media, influencer marketing and video has energized our online fanbase — increasing viewership of the show and driving people to view our online content.
– John Coulter, Executive Producer, “A Piece of the Game”- A Piece of the Game